Portfolio: Katrin Olson
Strategic communications leader with a keen understanding of communications and marketing, including earned, owned, and shared media, tailoring content across channels, and building brand awareness. Adept at driving executive visibility and managing complex, cross-discipline campaigns geared toward sophisticated audiences.
Delivers measurable results for clients ranging from Fortune 500 companies to leading non-governmental organizations. Exceptional at building important relationships, storytelling, trend spotting, and delivering high-quality results.
"Katrin is a skilled and energetic communicator and a warm and caring colleague. She conceived and implemented effective ways of communicating through earned media, public events, social media, and opinion pieces. I recommend Katrin highly as an effective communicator and a trusted colleague. "- Glenn Prickett, former Chief External Affairs Officer, The Nature Conservancy. [Katrin worked within divisions that Glenn headed-up at two organizations.]
- Bachelor of Arts, Technical Journalism, Colorado State University, 1995
- Public Speaking Certificate, Toastmasters International, 2020
- Professional Certificate Gerontology, University of Colorado Colorado Springs, 2019
- Diversity & Inclusion Workshop, The Nature Conservancy’s Diversity Initiative, 2016
- Project Management & Highly Effective Team Building, Beh Management Consulting, 2015
- Advanced Google Analytics Certification, Google Analytics Academy, 2019
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Digital Marketing Certificate of Completion, General Assembly, 2019
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Social Media Certification, HubSpot Academy, 2021
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SEO Technical Certification, SEMrush Academy, 2020
Associations & Affiliations
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American Marketing Association, 2019 - Present
- Aging2.0, 2017 - 2020
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Together Digital, 2018 - 2020
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Toastmasters International, 2017 - 2020
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Private
- NonProfit
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50+ Market/Aging Sector
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Climate Change
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Environment & Energy
- Sustainable Business
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Impact Investing
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Tech Startups
- Helping Clients Decide When to Claim Social Security | Transamerica
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New Case Study Proves PPPs in the Aging Sector Work! | Longevity Colorado
- Colorado’s 50+ Market Is Growing Fast and Ripe For Disruption | Longevity Colorado
- Microsoft Office
- Google Analytics
- Google Ads
- Moz (Keyword Explorer)
- Cision (Media outreach)
- HTML/WordPress
- Slack
- Trello
- CRM (Mailchimp)